3 Steps to Consider for a Successful Social Media Marketing for your Business
If you are running your business online by yourself, chances are you are managing your social media marketing as well as all the other things you need to do for your business to grow such as: writing blogs, networking, email marketing and the list goes on. I have to say, I am happy you are reading this because this proves to me that you know the power of social media marketing for your business but just need help figuring out how to do it well because it can feel like a pain in the you know what at times.
I am happy to tell you that you can have control over your social media content creation, marketing and management even if you are the only one running your business right now. I am able to say this to you because I myself have had to manage my online marketing on Instagram, Facebook, LinkedIn all on my own and it felt so overwhelming. What to post? When to post? Should I do more videos? Should I post 3 times a day? Do I go live?
Social media is changing constantly. Instagram introduced Story highlights and IGTV all within a few months. The algorithm is a struggle and you hearing all tons of online marketers telling you to do this or do that. Your head is spinning all over the place. I feel you.
At some point in my business journey, I had to manage other people’s accounts and the only reason why I did not end up going crazy is because I finally took control of how to run a successful social media marketing all on my own for all.
Step 1: Focus on Building your Community
Be on the social platform or social platform(s) your ideal client and/or customer is hanging out. When you are sharing great content where you know your target audience is and only focus on that, you end up being more strategic and as a result really enjoy creating value-driven posts that you know will serve your fans. I made that mistake early on. I was all over the place. I was posting on Facebook, Instagram, Twitter all at the same time. Sure it is fine to be on multiple platforms but honestly, I realized it was a complete waste of time on my side even though I had set up a system to publish on all of them by a click of a button.
Step 2: Create content that resonates to you
I won’t be surprised if you haven’t heard from someone already that video is it! This is the way to gain visibility!!!! Yes, I agree but what if you do not like to be behind the camera? If that is you, you can do 2 things: You can choose not to use video as part of your social media marketing or you can choose to get good at it and learn the skill! I trained myself to be on video thanks to Sunny Lenarduzzi awesome YouTube tutorials. There are other types of content that you can create other than video. Remember this too! You can do what I am doing now which is writing blogs or you can post great visuals for example on Pinterest infographics do well and on Instagram, great quality images perform better. I spoke about content creation types on my podcast. You can find the episode links at the end of this post.
Step 3: Set Goals for Yourself!
Quick reminder in case you forgot, you are running a business not a hobby. With that said, avoid vanity metrics. If you need a more professional definition of what that means click HERE but basically, vanity metrics is probably what you have been doing: measuring your performance based on how many new followers you have or likes. Not that these are not good metrics to track but your content should not be just about how many of these you end up getting. What?! Yes I said it. You know you are well on your way when people actually ENGAGE. Not only do they like, but they share and they comment all on that one piece of content you share. When you set a goal, you can track, review, rinse and repeat!
Don’t get yourself all worked up about social media marketing. Even If you plan on hiring a social media manager, I would strongly suggest that you take the time to be knowledgeable about it before you turn over the reins to a complete stranger. This is your business, your baby and social media marketing is here to stay, at least what I strongly believe.