Beginners Guide: How to Structure Video Content to Promote my Online Business
If you are afraid to explore marketing videos, you aren’t alone. Most of us find ourselves so scared to death after hearing others describe it as ‘tough’ or ‘too hard for beginners.’ I am here to tell you and convince you that those are nothing but mere fallacies and that you just like anyone who has created a video before you can do this.
In the short video, I talk about video content best practices. I'm providing you the structure on how to do it right for your business. I can only speak to all of this because I have experienced many other ways to create my videos and this is by far THE foundation for me. I am now sharing it with you.
Why video marketing can scale your audience and reach more people?
Here’s the reality: Your audience has a short attention span. They’re always on their phones and they're consuming a lot of content not just yours. With that said, they need help to quickly and efficiently understand your message. I believe and many other online marketers I’m sure are with me on this is that video content is one of the best ways to show up online. When you show up on a video, it gives your audience far better insight about what you do, why you do it and how you can help them.
How long should your video be?
Keep your videos short and sweet. Provide value to your audience that they can take action and implement right away to achieve the result to the problem you solved for them. When you do this with your video content (and any digital content as a matter of fact), your visitors become fans and therefore potential buyers. You can go longer on YouTube for example but again, keep it focus and provide value points.
How should I structure my videos?
Start your video by advising your topic and when you do let your audience know what the outcome is going to be when they watch the full length of the video. Proceed by introducing yourself and deliver your full content. End your video with a call to action. Advise your audience to either like, share, or download a worksheet for example.
What about going live?
You should absolutely go live! Going live is extremely powerful and should be part of your online marketing strategy for your business. However, just like pre-recorded videos, it is best to have some sort of structure before you hit “Go Live”. First of all, don't wait to see who's joining your broadcast once you hit that live button. As soon as you are connected, start your topic. Remember, a lot of the views are going to come from replays!
Video marketing is inevitable to promote your business online. I gave you the structure for your pre-recorded videos or if you decide to go live with your topic. In the video presentation attached, I give you some video script examples that you can use as inspiration to craft your own into and outro for your videos. Share your topic’s outcome at the beginning of the video, introduce and then dive right in into your content. Wrap it up with a call to action.