One Mindset Shift You need to Make to Grow your Business
Details can kill your online business. Say what? I know what you are thinking: How on earth can focusing too much on details hurt your business?
The way I'm talking about that details can kill your business is if you focus too much on them. I have been there where I would overthink an idea and ended up not doing it all or just got bored with it. I would have so many plans put together and just moved on to the next without even given that one a chance to live.
Now, I'm not saying that we should ignore the details of our business as we gaze wistfully toward our vision of the knock-out business we dream of building. You never get anywhere without taking step after step after step to reach your goal. But you never get anywhere, either, if all you look to closely to the details.
The point in the distance that you need to focus on is the need your audience has and the solution you have that will fill it. It requires you to understand your audience - who they are and what they need and what concerns stand in the way of them choosing your solution.
It's way too easy for us to focus on details, namely, on the latest traffic building tips or tools, the latest bells and whistles we can add to our site. Details are usually driven by facts, and facts are something we feel we can learn and control.
Understanding the people who make up our pool of potential customers is a lot more scary. It requires us to step outside ourselves into the hearts and minds of other people. Given the choice between dealing with predictable facts and details or dealing with unpredictable human nature, most of us will jump at dealing with facts any time.
But that just gets us stuck staring at our own feet as our feet inexplicably slip off the track. The only way to stay on track is by looking toward your ultimate goal: you helping people solve some problem in return for them repaying you fairly for the time and effort you put into it.
That's really the most simple definition of what business is. The details are not your business. The facts and the tips and the tools are not your business either. They're merely the steps you take to get to that point in the distance. And the more you take that to heart, the more easily you'll stay on the track toward your goal.